Solutions for Marketing Research

Where data
comes to life

Connecting brands with their consumers across the US, Mexico, and Latin America for 35 years. Global quality, near-shore access.

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35+

Years of experience

Countries of operation

Insights Association

Certifications

Near-Shore

Competitive advantage

Who we are

About Us

Garcia Research is a firm with 36+ years of experience dedicated to adapting marketing research methodologies to the cultures of underserved communities. Our goal is to facilitate relationship building between our clients and their consumers by listening attentively to the consumers and conveying insights to the clients.

We continuously strive to meet or surpass the standards for effective, rigorous and ethical research as laid out by the Insights Association (of which we are members) and ESOMAR (whose rigor we admire).

We offer off-shore pricing with near-shore cultural competence

Our staff is tri-cultural: because TJ is on the US border, our crew members are familiar with Mexican, US, and US Hispanic cultures.

Familiarity across the Hispanic Spectrum

Our crew is familiar with Hispanics from at least 20 different countries of origin and understands the perils of words that can have radically different meanings from one country to another.

Standards

We work with global companies that have strict data security and quality protocols. We follow all national regulations regarding research subjects and how to reach them.

Evolution

We have been around long enough to see many data collection methodologies come and go, and we continuously adapt, as we are doing today with AI by combining methodologies in new ways.

What we do