Garcia Research

Our Solutions

Full-service marketing research available for the general, Hispanic and Latin American populations.

01

Consulting

We design robust studies with the methodological precision and deep cultural understanding required for both Spanish-speaking and English-speaking markets.

Study design
Questionnaire design
Sampling design
Analysis/implications with cultural context of data findings
Consulting
Operations
02

Operations

Our operations center combines cutting-edge technology with bilingual talent to deliver results with precision and efficiency.

Questionnaire translation
CATI or online programming/scripting
Coding
Data processing
03

Data Collection

CATI
Online
Hybrid / Mixed methodology

Services available for:

US General Population
English only or bilingual
US Hispanic Population
Bilingual or Spanish only
Latin America
Mexico and LatAm Spanish-speaking countries
Reporting
04

Reporting

We transform data into clear, actionable executive narratives for strategic decision-making.

Report shell preparation
Executive structure ready to present
Report data population
Precise integration of all findings
Report writing
Strategic narrative with actionable insights
05

Qualitative

In-depth qualitative research in the US, Mexico and Spanish-speaking Latin American countries.

Focus Groups

In the US or Mexico and LatAm Spanish-speaking countries. State-of-the-art research facilities.

In-Depth Interviews

Solo, dyad or triad formats available.

Ethnographic Studies

Research in the consumer's natural environment for genuine, deep insights.

All of the above is done to standards established by:

MRA
CASRO
ESOMAR

References available upon request.

Exclusive Service
MAS — Marketing Access Scorecard

Inclusive Brand
Audit Services

Identify strengths, gaps, and opportunities in how your brand communicates with multicultural audiences across digital channels. A structured benchmark with real business impact.

Identify Gaps
MAS pinpoints where inclusive marketing breaks down across customer journeys, revealing gaps that cause consumers to disengage.
Build Trust
Helps brands deliver consistent, accessible experiences that earn trust. When consumers feel seen and understood, loyalty grows.
Drive Growth
MAS benchmarks performance against industry standards so brands can prioritize improvements and turn inclusion into a growth strategy.

Have a project in mind?

Request a no-obligation quote for your next study.

Request a Quote