Garcia Research — Exclusive Service
MAS — Marketing Access Scorecard

Inclusive Brand
Audit Services

A benchmark for inclusive customer experiences with real business impact. We identify strengths, gaps, and opportunities in how your brand communicates with multicultural audiences.

Request MAS Audit How It Works
Identify Gaps
MAS pinpoints where inclusive marketing breaks down across customer journeys, revealing gaps that cause consumers to disengage.
Build Trust
Helps brands deliver consistent, accessible experiences that earn trust. When consumers feel seen and understood, loyalty grows.
Drive Growth
MAS benchmarks performance against industry standards so brands can prioritize improvements and turn inclusion into a growth strategy.
The Context

Better Evaluations

Many B2C brands invest heavily in marketing, yet have limited insights into how consistently those efforts translate into accessible, seamless experiences for multicultural audiences, including Spanish-speaking consumers across channels.

The Marketing Access Scorecard offers a structured, evidence-based way to evaluate real-world brand experiences across the digital marketing touchpoints that matter most.

"Smarter Decisions For Stronger, More Inclusive Marketing"

MAS Scorecard
The Tool

The New Auditing Tool
For Marketing Teams

While most marketing teams track performance metrics like reach and conversion, few conduct a true brand assessment of how accessible their marketing is for Spanish-speaking consumers.

Websites
Desktop & mobile
Customer Service
Service interactions
Language Clarity
Access and comprehension
Promotions & Prices
Clarity and equity
Follow-up Communications
Post-sale and engagement
Full Experience
End-to-end customer journey

This gap creates lost revenue, weakened trust, and missed growth opportunities in one of the fastest-growing consumer segments in the U.S.

Decades of multicultural market research

A Scorecard Built
For Customer Experiences

The Marketing Access Scorecard is a benchmarking method created by Garcia Research to evaluate inclusive marketing through observable brand behaviors and real human feedback.

It turns inclusion from a vague goal into a structured, comparable framework teams can act on. MAS examines how consistently brands deliver Spanish-language access and cultural relevance across the full customer journey.

A Structured and comparable framework
B Based on observable behaviors
C Real human feedback
D Benchmarked against industry standards
The result

"A clear view of how inclusive the customer experience actually feels to the consumer."

Inclusion as a measurable competitive advantage
Actionable insights by channel and segment
Benchmarked against industry best practices
FAQ

Everything you need to know

No. MAS is a structured evaluation and benchmarking methodology conducted by experienced Garcia Research researchers.

MAS is designed for B2C brands that want to improve inclusive marketing performance, particularly in Spanish-language accessibility.

The initial scorecard focuses on Spanish-language access, with planned expansion to additional communities.

Simply reach out to request a MAS audit and our researchers will guide you through the process from evaluation to insights and next steps.

Coming Soon

Industry-Level Insights

The first MAS findings will be released as a public report highlighting overall performance trends, common gaps, and best-in-class approaches to inclusive marketing.

Join the waitlist — mascorecard.com

Ready to audit your brand?

Contact us and our researchers will guide you through the process from start to finish.

Request MAS Audit